If you have large quantities of email to send out, the most efficient way to do it is to use a bulk email software. These are programs designed to handle large volumes of email. They can help you manage your campaigns, send out professional looking newsletters, personalize your messages and much more.
If you want to use bulk email software, which is the best one to choose? There are many different email programs out there, and it’s a good idea to look closely at as many as you can and compare their features and pricing. To make this easier, I’ve identified what I believe are the 3 best bulk email programs!
Bulk Email Programs
Why Use Bulk Email Software?
Before we explore the best programs in this field, it’s worth briefly looking at why you should use such software in the first place. Quite simply, it’s the most efficient way to build and manage an email list or newsletter.
Email marketing has proven itself to be one of the most effective ways to build relationships with your customers. It’s the way top marketers create instant website traffic for their products and other offers. When you have a large email list, you are also no longer at the mercy of the search engines for traffic.
Yet it’s difficult to manage a list once it gets beyond a certain size. You also want your emails to look as polished and professional as possible. Using good bulk email software enables you to maintain your list, send out messages very quickly and give your emails a variety of impressive and customized features.
Now, let’s look at some of the leading bulk email software.
1. Email Marketing Pro
EmailMarketingPro is a software that you can download to help you manage your email list, send out newsletters and track the results of your campaigns. This is a good email marketing solution for someone on a limited budget, as it lets you build your list without spending any money.
Although the basic version is free, Email Marketing Pro has many useful features and benefits.
- Personalize your email messages.
- Create stylish, professional looking HTML newsletters.
- WYSIWYG editor makes it easy to compose messages.
- Helps you stay CAN-SPAM compliant with unsubscribe links.
- Schedule mailings so emails are sent whenever you prefer.
Although the free version of Email Marketing Pro is sufficient for anyone just starting out, or even established businesses with small lists, at some point you may want to consider upgrading to the full, paid version.
Email Marketing Pro Full Version has additional features, such as:
- Send unlimited emails using your own mail server.
- Automatically creates a plain text alternative for readers who cannot view HTML.
- Get summary reports that tell you important things like the number of unsubscribes, the number of messages sent and messages that failed.
- 30 days of free tech support.
The normal price to download Email Marketing Pro Full Version is $99 but they are currently running a sale where you can get it for $49.
Email marketing Pro is a good way to start out if you’re looking for a good bulk email software. However, the free version only allows you to add 100 contacts, which barely qualifies as “bulk”. Still, getting the full version at $99 (or $49 now) is a good value as Email Pro provides plenty of features to help you manage your email campaigns.
GroupMail is another popular email program that you can download and use. It specializes in helping email marketers create high quality newsletters, but it has plenty of other capabilities as well. As with most bulk email programs, GroupMail only gives you the basic version for free, and they encourage you to upgrade.
Some of the features that are available with the free version of GroupMail include:
- Create unlimited email lists or newsletters.
- Import data from other services or data lists.
- Manage newsletters with autoresponders.
- Track open rates and click throughs.
- Import your own designs or use one of their templates.
- 28 templates to choose from.
The free version of GroupMail is sufficient for most small mailing lists, but if you want to be able to do larger mailings or have access to a wider selection of templates and other features, you will have to upgrade.
Another drawback of the free version is that your messages will contain GroupMail links, so it makes it harder to brand yourself and their links will be competing with yours. They offer 3 upgrade types:
- Personal – $99.95
Lets you send unlimited emails, no Groupmail links, 67 HTML templates and ability to manage multiple email lists.
- Business – $349.95
All of the benefits of Personal, 99 HTML template library, autoresponder for welcome emails and reminders, 256 deliver connections to speed up sending messages, and database linking.
- Marketing – $699.95
All benefits of previous versions, detailed reporting for all messages sent, online surveys created for a year, drag & drop form builder and social media profile buttons.
GroupMail offers many appealing features, but you have to research the different upgrade types and find the one that’s most suitable for you.
The Personal package is the most economical, and it lets you email unlimited recipients and not have GroupMail links. The Business and Marketing versions are even more feature-rich, but they require a more substantial investment.
3. Thunder Mailer
The last bulk email software that I will mention happens to be my favorite, ThunderMailer. You can download this program and use it for free. However, just like the other two programs before this, if you want to use its full list of features, you have to upgrade to the paid version. What’s good about this is that you get a chance to sample all of the features before you make your decision.
Here are some of the reasons I recommend this software:
- Simple to install and use
You download the software to your computer and set it up in a few simple steps. It works with any Windows based operating system.
Your messages will be fully compatible with all leading email clients. You can also choose between text and HTML email formats.
- Manage your Email List easily
You can add and store unlimited email addresses, import existing contacts, and clean your email list (delete duplicates, bounced or suspicious looking messages) and combine lists. Really handy for managing big email lists!
- Personalize messages
You can easily create personalized messages by inserting tags. This not only helps you connect with your audience, but it reduces the chances of your messages being blocked by spam filters. Great feature for email marketers like us, ZK, right?
- SMTP Server options
You have two choices for integrating Thunder Mailer with your SMTP server. You can either add the server manually or choose from the list provided by Thunder Mailer. Some SMTP servers offer more flexibility and let you send out more emails than others.
- Full support
Aside from providing tutorials on their website, Thunder Mailer provides complete support and answers all questions promptly.
These are some of the reasons why I recommend Thunder Mailer. You can download it for free and decide if you want to upgrade later. To upgrade, you just have to pay a one-time fee of $69 only. For me, this is very reasonable compared to the cost of most bulk email programs. Check out Thunder Mailer at ThunderMailer.com.
By the way, they are having a special offer now where you can get a cool 20% off by just entering the coupon code “HAPPY20” when you are placing your order. This is a limited time offer and will end at anytime. If you want to grab the offer, better hurry up! Visit them at www.thundermailer.com.
If you want to succeed at email marketing, it helps to have the right tools. A good bulk email program can go a long way to help you create the most efficient and professional emails to connect with your contacts.
The software choices reviewed above are all good ones, and it’s best to look them over and decide which is right for you. My favorite among the 3 is ThunderMailer as the software is the easiest to setup and use. Their sales and support is also awesome!
Have you tried any mass email software? What are your thoughts? Share with me your experience in the comments below.