If you run your own business then you probably use a computer for some part of it and if you don’t then you really should. No matter what kind of business you have it can be helped greatly by using a computer and of course, the internet. If you are an old school technophobe then I’m here to tell you that the internet is not to be feared, it’s your friend. So here are some of the ways that computers can help your business thrive.
The arrival of social media is nothing short of a marketing revolution and this is a revolution that you will want your business to be part of because if it’s not you can be sure that your competitors will be. Setting up a profile for your business on Facebook, Twitter, LinkedIn to name but a few, is completely free and pretty easy too.
Social media allows you to interact with current and potential customers as well as allowing you to promote your brand and services to a huge audience. Where else would you be able to advertise your business to potentially millions of people for free? Another advantage of social media is that it allows you to track what consumers have to say about your products or services which will help you improve as a business.
Emails Beat Post
If you are planning on sending out promotional material to potential customers or business contacts then you should consider using email rather than traditional post. This will save you lots of time and more importantly, money. There are regulations and guidelines that you will need to follow if you are send unsolicited emails, i.e. emails that people didn’t ask to receive.
All you need to do is develop an eye catching newsletter that gives the reader all the information you want to get across about your business and services and then work out who you want to send it to.
Efficiency And Reliability
Computers are far more reliable and efficient than using notepads to record your data and an abacus (or whatever you use) to keep a track of your accounts. By using a computer you can keep all of your information in one place and make backups in case anything should happen to it. This will save you a lot of time trawling through your mess of notes to get the info you need which will allow you to provide a more organised and efficient service for your customers.
So there are just a few reasons why you should really drag your business into the 21st century and make it computerised. If you don’t you might just find that you will be left behind by your competitors who embraced the powers of the internet and IT can have for businesses of all sizes.