You won’t get customers just because you open a shop. You have to let people know it’s there and make sure that while they are there you offer a great service. The same principles apply to how you drive customers to your website.
1. Provide Good Content
There is no substitute for this, especially since the latest changes in search engines algorithms. If you are selling cameras, provide some guides, info about your cameras (not just product descriptions!), and maybe give a couple of photography lessons.
If you are selling bicycles, put up a blog about different styles of bike racing, tips on how to maintain a bike and so on.
You get the gist.
2. Engage Your Customers
Promotions, contests etc. are all a good way to interact with your customers. Social media is a great tool to entice interaction.
You can even create some themed promotions every month and ask people to like the Facebook post about it and leave a comment to take part to a draw for a voucher and such.
Ask them for feedback when you can. It probably isn’t a good idea to present them with a survey within the first 10 seconds they landed on your site though, as they won’t really have spent enough time to experience it. I for one just close them as soon as they pop up.
3. Keep Track of Where People Go
You need to know where you customers land and where they exit the site. It’s important to find out which ones are the most popular pages and in which part of the world your visitors come from, so that you have an idea of the demographics of your audience.
Keep in mind however that the people using internet are human beings. They might call you rather than just fill in a form so you need to keep a record of these phone calls.
You can implement Google call tracking for this purpose: the phone number you display will vary depending on the keyword which caused the client to land on the page, the referral site and so on. You can integrate all these data with Google Analytics which in turn will give you a better idea of your ROI.
4. Build Good Relationships with Other Sites
Having good links pointing to your site helps you gain exposure from both search engines and people who see the referral.
Just spamming the net to get incoming links simply doesn’t work anymore. Build good relationship with other sites that would be willing to talk about you, and produce the good content that will create links to your web site naturally.
5. Create a Good User Experience
If your website requires interaction such as buying products online you need to make sure the user experience is streamlined. The majority of people that leave their cart full and never buy anything have had a problem with the check out procedure.
Thus it’s important you streamline your web site so that there are no errors and the navigation is simple.