Why Blogs are a MUST-HAVE for your Business
Long gone are the days when setting up a basic, yet good-looking website is enough to generate impressive visitor traffic. With new websites popping up daily, the Internet is bigger than ever. And bigger means more options as far as where people spend their time when searching for something or just surfing for pleasure. To say that it’s getting crowded is an understatement.
With so many websites vying for your prospects’ attention, you’re going to have to do a little better than great content and design if you really want people finding you. The good news is that it’s not as difficult as you may think.
Ever thought about adding a blog to your website? If not, you should. It’s a quick — and — easy way to drive traffic to your website. In fact, blogging has become so huge that almost every serious company with a thumb on online marketing not only has a blog, but also regularly contributes to it.
Still not sold on the idea? Here are some compelling reasons that just may change your mind:
The Social Aspect
Constantly updating your blog with informative posts adds a nice touch to your social image, since you’ll be creating the image of a helpful, friendly company that has something to share. No matter what business you’re in, be it rat traps or car wash, there’s ALWAYS helpful information you can share with your site visitors.
Let’s not forget that “people buy from people they like.” Consumers prefer friendly, helpful companies. And if your competition hasn’t jumped on the blogging bandwagon, you automatically have a competitive advantage that can translate into more traffic, repeat traffic … and sales.
The SEO Factor
Statistics show that websites with blogs receive as much as 55% more visitors than websites without. Those are some staggering statistics if you really stop to think about it. Clearly increases like this can’t be achieved by an improved social image alone.
Plain and simple, frequently updated blogs are irreplaceable in terms of Search Engine Optimization (SEO). Fresh content with the appropriate keywords can considerably boost your search rankings, and, consequently, drive more traffic to the site. Worried about finding the time to do it regularly? Create an editorial calendar that highlights the topics and relevant keywords, along with projected publish dates. Then, put your fingers to the keyboard.
Being “in the Know”
Blogging is more than just promoting an informational exchange; it also helps you connect with your target audience. When people share their insight via comments on your site, you’re rapidly expanding your communication pipeline. Viola! Instant connection through digital channels.
And as if this goodness wasn’t quite enough, there’s an additional benefit: it’s a proven fact that companies with blogs are more up-to-date on industry news and in touch with other companies in the field. So you’re actually hitting two birds with one stone – increasing your website traffic and at the same time expanding your knowledge in the industry while building meaningful relationships.
Blogging is an incredibly effective way to drive targeted traffic to your website. The best part is that financially, it’s a much smarter choice than broadband advertising. In fact, if you can do the writing yourself, blogging barely costs a dime. The only considerable investment is time, but certainly time well spent, especially when you think about all the benefits. Don’t miss out on such a low cost and effective way to boost your online marketing efforts.