How to Master the Art of Marketing
Whether you’re a fresh-faced startup business owner or a veteran in the world of business, it never hurts to become a master in the art that is marketing. And to do just that, you’re going to need to listen to some good, sound advice. Fortunately, such advice can be found below.
Host a networking event
The best way to learn how to become a marketing master is to throw yourself in at the deep end and learn on the job. Specifically, you should host a networking event of your own and throw yourself into chatting with as many of your invitees as you can.
It need not be a big, lavish event — the principle of it is that you invite like minded people to come and chat about your market, and then you learn how to talk to them about it by, well, talking to them. What you should do is talk about your business and how it fits into the market. You should listen to them talk about their business. You should both talk about your market. And you should both discuss ways in which a partnership between both of your businesses will be fruitful for both.
Make sure there is food and drink provided at the event, but don’t have too much of the latter!
Learn how to self-promote
Self-promotion is the linchpin of marketing success, so you need to learn how to do it.
First and foremost, you need to learn to see everything that you do as a chance to promote yourself and your business. At all conceivable self-promoting times you should: do work with an abundance of energy, you should tell a story with your work, and you should make good feedback stick.
When it comes to self-promotion you should also instil it into your mind that your business should never do anything that doesn’t promote it. In fact, you should instil it into your mind that not benefiting in regards to self-promotion is worse than not benefiting in regards to payment. Basically, it’s okay to volunteer your business’s services for free if it means that it will receive compensation in the form of self-promotion. And, if you truly want to be a marketing master, then you’ll have to remember this at all times.
Learn from others
Marketing is a tough art to master, there’s no denying that. So, you should always be willing to learn from those that are more well versed in it than you.
First of all, one of the best ways to master marketing is to, well, get a Masters in Integrated Marketing. Yes, by heading back into education you would give yourself the chance to learn all the basics, and latest techniques when it comes to marketing. You would learn how to retain some sort of sale control in the new consumer-led world. You would learn what your own personal brand is, and how to build it. And you would learn how to become an extraordinary communicator.
But you don’t just have to head back into education to be able to learn from others. No, you could just pinpoint any senior members of your market and try to spend as much time as you can around them. Specifically, when it comes to marketing this will probably mean attending as many of their business bashes and networking events as your schedule allows.
The secret to entrepreneurial success is to become a marketing master, so go out there and master the art of marketing!