6 Hidden Strategies To Successfully Build A List Of Eager Subscribers
What every online business person craves for is to provide great customer experience and service in order to generate satisfaction among their customers. This is because as each and every customer receives satisfaction over the products or services they got from you, there is a great chance that they will become a return customer and buy again and again. Better still, they will also recommend you to their friends that could also generate more business for you and your site.
However, as more traffic is driven to your site, you can entice many of them to subscribe to your mailing list so that it will be easier for you to communicate with them. This is a list whereby a site visitor agree to be sent notification emails such as newsletters, promotional offers and sometimes, contests. Such that could keep them updated about the activities going on in your site. These notification emails are sent to the members of the list in a desired time interval.
Moreover, when you’re using email as the media of your marketing and advertisements, you eliminate the need for high costs advertisements like Radio, Pay-per-click and T.V advertising. Email marketing can also be free in some cases and if you can manage to make your own promotional advertisements you can also save a bundle there.
With an email subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted, this is because they have willingly signed up for the service and have therefore, consented in receiving it.
What this means is that, there will be constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also a big chance that they will also forward the emails they received from you to other potential customers as they tell their friends and families about you and your site. But this can only happen if your email is really worth it.
Of course you should also be very cognizant of the fact that a subscriber may unsubscribe when they feel that they are not getting what they want or expected from you. You therefore have to ensure that they are satisfied with your email marketing strategies and keep them excited and more eager to be receiving your newsletters and offers.
Tips that can help you build a list of eager subscribers.
1. Write good and short articles that can arouse curiosity to read more: Put your leg on the shoe of your subscribers, I’m sure you have some people that you opted into their own lists, you know the kind of emails they normally send you, you know the ones that you normally ignore and the ones that normally arouse your curiosity and push you to go over to their sites to read more.
For example, whenever I receive an email from Pat Flynn, I won’t even care to read the email, I will immediately click over to his site to read it all at once, this is because I know he has something good to say.
Therefore, if your subscribers enjoy your newsletters, it is obvious that they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both. That way, your newsletters will be irresistible, isn’t that what you want? I bet.
Are you afraid about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you at a minimal fee. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.
2. Offer your visitors an incentive for signing up to your list: It is obvious that we all like free stuffs especially when it is an interesting and handy one. This can be anything ranging from softwares, ebooks, themes, plugins, etc. Anything that you know can make you to give out your own email if you’re on their shoes.
3. Make your promotional materials interesting and fun: Try to use a little creativity but don’t overdo things. Build around what your product or service is about. For example; if you are a graphic designer, put some pictures of your current works.
4. Always conduct a research on what people are looking for: This will enable you to stay one step ahead of your competitors and you also will be their bearer of new tidings, Haha. They will be eager to receive what you are sending them because they knew you always have fresh and new things to share with them.
5. Create and send an E-book to your customers about anything that is related to your business or site: This is similar to tip 2 above, but the difference here is that they will not need to give you there email before getting the ebook. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free.
You can write about anything informational and helpful. For example; you can do manuals and guides in so many things. You can even put together some posts you’ve written before and convert them to pdf. This ebook could be used as a reference for many people.
Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. You can also create a landing page where people will subscribe to your list and then, put the subscription link into the free ebook.
6. Add coupon codes in your newsletters that will help them avail to special discounts: Put a control number in your coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next. Let’s assume you are an affiliate to a hosting company, you can always get a coupon that will make them purchase through your own link. There are some coupon sites out there that you can always go to and search for available coupons. The one I know is (Fatwallet.com), my friend recently purchased a .com domain for $1.53 using a coupon code from this site.
Finally, if your subscribers can get benefits from your newsletters, they will be very eager to receive them and will also be clicking your promotional links. But it is advisable to build a relationship with them first by providing lots of value. Just don’t flood their inbox with promotional mails every time so that you won’t annoy them which can lead to them unsubscribing.
Now, do you agree to all I said here? Please let’s continue this wonderful discussion in the comment section. Also remember to tweet and share this post with your friends. You never know, they might also be looking for something like this.
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This is surely a great article email subscribers are a treasure for every blog and we really should work hard to build a list full of subscribers !
giving away an ebook to your readers is a smart method to build subscribers thanks for sharing this eye opening post !
Hi Anis,
Thanks a lot for reading my post, I’m glad you like it.
Excellent Theodore. I like the note about making your promotional emails interesting. Entertain your readers. You can sell and have fun.
Create value. Help your list. Remember the people on the other side of your emails. You play a peoples game, not a numbers game.
Thanks!
Ryan
Well said Ryan,
I’m so glad you agree with what i said here. Now, its time to get to work. Thanks for coming
What about selling something? You’re giving away great value, which is good to build trust, but how are you making any money? A loyal subscriber list is only that…loyal subscribers. At some point, you have to monetize that list…carefully I might add. Good post with some good ideas, but how will you make money besides waiting for people to click on banners.
Hi Lanell,
You did asked a very brilliant question here and i quite understood where you’re coming from. Now, no one said that you shouldn’t sell to your list.
What I’m saying is that you should now stuff them with products upon products, it will only kill your reputation. The best thing is to first of build some solid relationship with them first and they be happy to buy from you when you finally send them your affiliate/products links.
No one will like to buy from a stranger these days, thats why its good for your list to trust you first before they will feel comfortable to buy from you.
Hope you understand now, feel free to ask me more.
Thanks for the visit.
You are correct. No one will buy from a stranger, which is why you need to set yourself from the competition and actually tell people why they should buy from you and be consistent with your product(s).
I actually will only sell things (very few things) to my list and be consistent and tell them why they should buy it and often do a webinar showing them how to use it. This makes me the authority and now the buying process becomes easier with my list. They trust me. So I always sell something in every email. I’m out to make money, not friends. You can be my friend when you buy something. Then I know we have established two-way trust.
Thanks For Sharing This !
It is the good way to get more and more subcriber 🙂 And with the help of this we can generate more business and we can entice many of them to subscribe to our mailing list then it become so easy to get more traffic 🙂
Thanks Micky,
Glad you like it
The most important part is to create interesting content.Providing incentives may not be possible for small bloggers…
It doesn’t take much from you to provide an incentive,
Just compile some of your old and interesting posts and them convert them to pdf and pay someone at fiverr $5 to create an eye catching ecover for you.
You’re good to go.
For building subscribers list I think first you need to ensure your readers that you are writing for them and not for the search engines.. Write from your heart, always not from the brain (to attract search engines) and once your readers believe in you they would subscribe you 🙂
Thats very correct Dhaval,
In as much as you want to get some Search engine ranking, you must also remember that its not human therefore, you must also aim at your readers and write for them.
Thanks for bringing up that point man.
A list of subscribers is like a dream come true. 🙂 Haha! It is definitely to me. I’ll be able to make one someday. 🙂 Hopefully sooner. 🙂
Hi Theodore,
Thanks for contributing an awesome post on my blog. You have shared some useful and handy tips to build an email list. You know the quote “Money is in your list” so we need to build the list. We need to build strong relation with our susbcribers.
Unique and well written content can help you build your email list fast. Ebook idea is great. One more thing I want to add is that, organize the giveaways on your blog and ask your readers to opt-in in your list. This way you can build your email list very fast and very big. 🙂
Once again thanks for sharing wonderful post with my blog readers.
You’re most welcome my friend,
I think all the thanks should go to you for finding me worthy enough to interact with your awesome readers. I’m very happy you agreed to all i said too.
Thanks man.
All I wanted was a group of loyal subscribers that would appreciate my content. I’m glad I read this. It is simply because I know I can have a guide on how to have them. 🙂 Thanks!
Thanks for coming to dear,
I’m really impressed that you learnt something from my post now, go apply all you learnt :).
Hi Theodore and Bashir,
I’m so happy to have come across this awesome post because this is what most marketers are looking for. As we all know, its never easy to build a list of eager subscribers these days.
Especially with all the craps flying everywhere but, I’m very sure this post will help a lot of newbies to start building up their list just as it has really helped me now.
Thanks for sharing man.
Hi valentine bro,
Thanks for coming by and leaving your comment. 🙂
Thanks so much for the compliment Val,
I’m happy you like the post. Please do visit again.
These tips seem promising. I hope these may help to increase my blog subscribers. Thanks for this nice post.
Hi Bilal Akbar,
Try to follow the tips and I’m sure you’ll get huge subscribers. All the very best!
Thank you.
Hey Theodore,
Nice post and Thanks for sharing these important tips to build list of subscriber. These tips really helps us to make a good list of subscriber and cause increase in our traffic. I really like the third point you mentioned above and it really helps us.