Television for most people is an everyday habit, something so much a part of their life that it becomes hard to do without it.
It becomes impossible to imagine that there can be a life possible with a television. And this hasn’t gone unnoticed by satellite and cable TV operators.
For them, this love for TV manifests in increased sales and higher profits. With customized TV packages, and services like never before, the DTH service providers are right at the doorsteps to capture value from prospective as well as existing customers.
What are TV packages?
A dictionary defines a package as a bundle and as far as a TV packages are concerned, the phrase has come to denote a combined offer of TV channels and services.
The basic idea behind creating a package is that consumers have varying needs that can be used as a guide while developing services.
Say, an average home might have the man of the family who is much into news and Stock markets, the woman in the house who might enjoy a blend of daily soaps, serials and media gossip and the children who would love to see music, cartoons, movies and sports.
Now an ideal home TV Package would be the one that would have a little of each type of channels so that when a household subscribe to such a package, there is something in it for everyone.
Why should one go for TV Packages?
TV packages have become a common feature with the arrival of DTH services where the customer not only gets superior quality but also gets to subscribe to the channels of his choice.
This is quite different from the conventional cable TV wherein the customer had no control whatsoever on the TV channels that are on display.
A monthly rental has to be paid for a standard combination of channels that is the same for all customers. Some of the reasons why people should choose customized TV packages over the convention Cable TV are as follows:
Offers and deals: Subscribing to a DTH service means that the person not only gets to avail a TV package of his/her choice but also gets a chance to enjoy other services like special offers and discounts along with the specially designed package.
Pay for what one likes: TV Packages are the one option where one has to pay for only that which he/she likes. The person can easily choose from a sea of channels to view and thus pay for only that which is actually required.
Customized Services: Not only are packages made but they are also customized to be able to target a particular class of audience at a time.
Clarity: Being able to subscribe to a TV Package would mean that the person is taking services from a DTH provider. This would take care of the fact that the operator is actually able to provide better quality services.
Inexpensive: A lot of people a have common notion that switching over to TV packages means that one will have to pay more for the specialized services that he/she avails. With such packages there can be a subscriber to view only some particular channels like music channels etc. and payment will have to be made only for the music channels and nothing else.
Thus all in all a TV Package is a great opportunity to see only that which is desired and pay for only that which is viewed. Let me know what do you think about my post in your comments below.