While Boticca.com is a fashion brand through and through, it’s got its finger firmly on the pulse of social media, too.
If you’ve never heard of the Boticca brand, where have you been for the last few years? It’s very cool, and growing exponentially. The site is a curated marketplace that independent designers of unique jewelry and fashion accessories can sell their collections. And not only this, but the site is curated by a team of fashion experts and designers, so the Boticca brand maintains its quality and cool factor. This is what makes it truly unique.
So with everyone wondering whether each or any of the various social sharing platforms are actually any good at influencing sales, Boticca decided to conduct a study using two of their own: Facebook and Pinterest.
The study was made using the data from 50,000 Facebook referrals and 50,000 Pinterest referrals, and looks at just how the traffic from both platforms behaved when they got to the site.
It would be really interesting if Boticca were to do a follow-up study that examined the conversion tunnel, i.e. how many of those visitors that didn’t convert actually came back to the site at a later date to convert, or decided to follow the brand’s social media channels (and thus opened themselves to being marketed to). The findings are very interesting indeed – take a look!