Make Your Space Look As Attractive As Possible!
Your space at a trade show needs to look as attractive as it possibly can to draw people in and make them want to look at what you have to offer, or simply strike up a conversation with you about what you do. Make good use of color, including white space, so you don’t overwhelm the person looking at your space.
You can make your space look more attractive with special images, a TV screen showing a slideshow, great presentations of your work, and much more.
Give Away Free Stuff
Giving away free stuff is another great way to draw people in. Whether you decide to have tons of cookies on your booth or something they can keep and use forever, it’s bound to get people coming over. You can use whatever you think will be most effective in your industry. Look for more info so you can make a good decision. Don’t be afraid to spend some of your budget on free stuff for others, as it’ll no doubt pay off.
Host A Competition
People are competitive, so it only makes sense to host a competition. You can do this any way you see fit. Perhaps they could answer questions on a business iPad, or play a game to see who gets the fastest score. Whatever you do, make sure you have a great prize and follow up with everybody as soon as possible afterwards.
Speak Or Give A Presentation
Some experts say that you shouldn’t even go to a trade show if it’s not one that you can speak or give a presentation at. This is a wonderful way to get people to remember you and spread your message as far and wide as possible. It will be scary, but it could be so worth it if you can think of something valuable to share!
Be Assertive And Speak To Everyone
Make sure you put your assertive head on and speak to everyone that comes to your booth. It can be tempting to leave them alone if you feel like you’re bugging them, but you could easily miss out on a sale this way. Make sure all of the staff you take with you have this in their heads too. Be friendly, informative, and make sure you don’t act too pushy. Just be there to help and provide the information people need to make their own decisions.
Well, there you have it – can you feel the trade show success yet? Use these secrets and you’ll be on your way to making a big profit.
Image Credit: Flickr @JD Lasica