How to Make Video Marketing Work for Your Business

Are you thinking of doing some video marketing for your business? Would you like to know what to do to actually make the videos work for your business? If yes, this article will show you what to do to get the results you desire.

Right now, videos are popular online, and from all indications, likely to get even more popular. So smart business owners would do well to tap into this unique opportunity and create excellent videos for themselves, as it can be a consistent source of increased website traffic, not to mention that it can help boost every website’s conversion rates.

The following are some tips that you can and should implement, starting now.

Create Excellent Videos

The key to making your videos work really well for you is to simply create great videos. For some organizations, it can be informative, for others, fun, and entertaining. Some companies will choose to go for a combination of both.

The most important thing is to find a balance between the two and deliver value through your videos. If you don’t know what to create videos on, start by simply recording some of your projects or consulting sessions.

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You could also create how-to videos, show people how they can get better at something, share unique ideas, and do a tour of your offices, among other things. The point is there’s no limit to what you can do with videos. Just make sure that the videos’ content are interesting and fun.

Distribute on Multiple Platforms

Once you’re done creating your videos, the next thing you should do is distribute them to the many video platforms online. For instance, you could syndicate them to YouTube, Daily Motion, Metacafe, Facebook, Twitter, and so on.

You should also take advantage of platforms like Vine or Instagram. To make the last two work, though, you would need to find a way of compressing those videos. Videos that generate the best results on those two platforms are usually teaser videos. Always remember that.

Create Audience Targeted Videos

The one thing that should be at the heart of all your video marketing campaigns is relevance. Your videos must resonate with your audience.

If you’re a personal injury attorney, for instance, you might be better off creating informational videos showing people how they stand to benefit from filing claims if they are involved in accidents and informing them of their rights.

If you’re a dentist, simple tutorials and how-tos could show your audience what to do to prevent tooth problems. If you’re a florist, your videos could be centered around creating floral arrangements or bouquets.

The point is to find your audience’s content sweet spot and deliver on what they want. This will position you as an expert and a resource person, thus helping you generate more business.

Always Include Clear Calls to Action

Never end your videos without telling people what you expect from them. Heard the adage “ask and you shall receive”? Well, this applies to your video marketing efforts. It’s not just enough to churn out excellent video after excellent video.

You should “ask for the sale.” Your calls to action can be placed anywhere in your content in the form of asking people to call you for consultation, hire your service or buy your product. However, the best time to include your calls to action is in the middle and at the end of your videos.

Use Customer Testimonials

This is pretty powerful. You can easily get clients and customers to upload 1-2-minute testimonial videos to your YouTube account or simply tell them to email you the video. Then have these videos boldly displayed on your site or have a prominent link pointing your audience to the videos.

If you’re interested in learning more about video marketing, check out Kreativa, an online marketing community.

Oscar King, a freelance writer and marketing assistant, shares his tips and insights into effective marketing. If you would like to learn more about Oscar, you can check out his google+ profile.