If you are planning to start an online business, this is an exciting time in your life. You have probably spent many months doing all of the necessary research and putting all of the financing together. Now you are finally ready to make your dream a reality. As you are certainly well aware, the online marketplace is extremely competitive. Therefore, you need to make your e-commerce site much better than all of your competitors. This is much easier said than done. However, if you follow some basic tips, there is a good chance you can get the world to notice your site and what you are selling. Here are some e-commerce website considerations that need to be looked into before your site goes live for the world to see.
1. Ecommerce shopping cart
The shopping cart of any online business is something that should not be taken for granted. In fact, it is one of the most important features on the entire site. Why is this the case? Many people are busy. This means that as soon as they find the item they are looking for, they immediately want to buy the item and leave. This makes the speed of the checkout process a critical element when it comes to overall customer satisfaction. If your shopping cart is slow and full of glitches, it may result in customers becoming frustrated. If the checkout process takes too long, they may decide to skip the transaction altogether and visit a different website to do their shopping. Obviously, this is a scenario that must be avoided at all costs. Before your site goes live, make sure there are no problems with your shopping cart checkout speed.
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2. The search feature
When people visit a website, they are usually looking for something specific. In these instances, they do not want to waste their valuable time endlessly looking for their desired item. They want to be able to search for it with no hassle. Some websites run into a problem when their website search feature is not programmed correctly. When one item is typed in, it shows different non-related items. You need to be sure that your site’s search feature not only lists items exactly as they are typed in the search, but also partial matches for items that are misspelled by the customer. An inaccurate search feature has been the downfall of many online businesses.
3. The speed of your website
The two issues listed above have to deal with the limited time of your customers. This issue is no different. Nowadays, people have a very short attention span. With so many other online businesses vying for their money, the slightest inconvenience caused by your site will result in some of your customers jumping ship. The speed of your website will play a key role in this. If your site is slow and sluggish, you will turn off many people who visit your site. When a person goes from one page to the next, the switch should be quick.