With increased use of Smartphones, the brands today are also switching from conventional marketing strategies to mobile-based marketing approaches in order to multiply their profits and have more sales. As per Qualcomm, around 29% of Americans say that their Smartphones are the very first and last thing they check every day.
With consumers persistently using and connecting with their phones, it’s crucial for your business to be linking your buyers via Smartphone platform. Luckily, there are numerous different procedures for mobile messaging that can be used to boost your sales; however, determining which one is perfect for your business sector isn’t that easy as it sounds. To make things simple, we’ve divided it in three broad categories including SMS, in-app notifications and push messages.
SMS: What are they?
SMS is one of the most instant and effortless way of interacting with your customers. The best part is it goes directly to the recipient’s phone and can be conveniently tracked through delivery reports. But, don’t forget if done inaccurately, it may result in your subscribers dropping out of your texts.
Reports indicate that text messages takes as less as 7 seconds to deliver. In addition, it wouldn’t be wrong to say that most of the Smartphone users keep their phones with them, which means they’ll instantly check the incoming messages on their handsets, making it a good option to reach a vast audience. Also, SMS Marketing helps brands control the amount of information they wish to share. In most of the cases, you’ll need mobile number and name to get started. However, you can always release additional details upon request.
Unlike other mobile marketing channels, SMS marketing is quite limited in nature. The standard limit for SMS is 160 characters and an advertiser is required to highlight the image of its brand within this border. Plus, brands cannot include influential audio or animation to the texts to show their creativity and vision. In addition, you’ll require to have phone numbers of all your customers to text them. In many cases, customers find it too irritating to check a message which can create a negative impact of your brand.
While SMS is an effective way to transmit real time data or to share short informational messages, its scope is limited and if your brand have diversified marketing needs, this option is certainly not for you.
In-App Notifications: What are they?
In-App messages are basically those pop-up notifications that show up while the user is actually using your app. Generally, they present information that guides the customer to better know your app’s potential and interface.
Buyers are more inclined towards interacting with In-App messages instead of push notifications and text messages. These notifications aren’t confined by word count and take up more explicit content. In addition, they have more potential to deliver personalized experience by advocating appropriate in-app proposals depending on the particular customer’s actions inside your app.
In-app messages only enable you to spot buyers who frequently open the app. If excessively used, in-app messages also include the possibility of becoming irritating.
This medium is perfect for introducing latest design features and forming a smooth user experience. Make sure to focus more on content that is modified to target individuals dependent on their actions in the app.
Push Messages: What are they?
Push Messages are basically those brief messages that appear in lock screen or status bar of your device. These messages can be used to ride users back towards your app in case they aren’t involved in it. Generally, users are requested to accept push notifications at the time of downloading your app.
Push notifications enables you to interact with buyers even after they have shut downed your app. The major difference between push notifications and SMS is that they do not need users to pause what they are doing to get information. This marketing channel re-engages buyers with prompt and suited messages at fundamental points in the buyer lifecycle.
Despite push notifications can work, you can’t depend merely on this method for mobile marketing. Excessive push messages can cause users to become upset and possibly disable message in the settings option. Thus, the moderate use is highly recommended. Moreover, because of their short-lived lifecycle and confined word count, they are not perfect for sending information that a buyer may wish to save and reuse afterwards.
Push notifications are an ideal choice for sending time-tense content that needs customer’s instant consideration.
The basic purpose of using mobile marketing channels is to stay linked with buyers and form a broad base of committed and devoted customers.
The best technique is to opt for an intelligent combo of all three ways based on market segmentation and your brand’s specific needs. Don’t forget to confirm that you’re approaching the correct user group with an appropriate message type and perfect content.
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