Why Your Website Content Needs To Be Exceptional

In an age where almost everyone runs a blog, a website or an online store it is becoming increasingly hard to rank on the first page of a search engine’s web results. This probably brings your senses back to the essence of website content and why it needs to be exceptional. If you run a business website, it is obvious that you want prospects to find it, read your content and probably make a transaction. However, there are so many websites dealing in the same product which makes it difficult for prospects to make appropriate decisions. With exceptional content it is easier to convince a customer into buying from you. Besides, most of them are looking for information which relates to a product they want to buy, offering such information gives you a guaranteed benefit over your competitors.

Website Content

Another Reason Why You Need Exceptional Content

Visibility on the World Wide Web is another of the reasons why you need exceptional content. As an online marketer, you are probably familiar with search engine optimization and its importance to your online business. Search engines use keywords to find and display your website on a browser. With unique content, you get a higher rank on the search engines for a specific keyword which consequently improves your chances of appearing on the first page of a browser’s web results.

Exceptional content will also help you build a good level of trust with your customers. Take a scenario where a prospective lands on your page, skims through your content and realizes that they have seen the same phrases and tone on another website. They will take you for a scammer and immediately navigate away. If your content was unique and compelling, the prospect would naturally want to find more information about your services and products. Instead of navigating away, they would view the rest of your website’s pages and probably make a purchase.

Quality Content

Quality content also portrays you as an authority in your niche. In depth information about the services you offer or the products you deal in helps a customer make decisions on whether they should take action or not. Confusing information will however tire a prospect who has probably been expecting to find something new and out of the ordinary.

Social Networking

Social bookmarking is a new search engine optimization technique which is gaining popularity with online entrepreneurs. It works like viral marketing although in a different kind of way. For instance, if someone finds great content on the internet and know of someone else who needs such information, they could share it through social networking websites or social bookmarking websites. With exceptional content you can use this technique to generate more traffic to your website.

Are you afraid that you do not have quality content writing skills? There is no need to worry; you can hire online freelances to generate your website content at an affordable price. However the writer should be capable of developing compelling content which probably explains why you need to view their portfolio before hiring any of them.

Bashir Ahmed

My name is +Bashir Ahmed! I am a full time Blogger and I love blogging. I like to share blogging tips, Technology news, social media marketing. If you want to write a guest post for my blog click here. Check my Free WordPress Blog Installation Service Here!!

9 thoughts on “Why Your Website Content Needs To Be Exceptional

  • 2013/01/28 at 3:46 PM

    Hey Bashir,
    Thanks for being on my blog. I need to share this great content on my social media profiles

    • 2013/01/28 at 3:58 PM

      Hi Enstine,

      Thanks for sharing post to your followers. Much appreciated your engagement. I hope we’ll do this same deal in future. 🙂

      Thanks for comming by and leaving your comment!

  • 2013/01/28 at 5:54 PM

    Nice article but I’m more interested in this cool social thing that has appeared under the comments box. Care to explain that? Plus please add a comment subscription plugin. Need to subscribe so I know to check back for reply 😉

    • 2013/01/28 at 7:53 PM

      Hi Mark,

      Thanks for leaving your comment. Its “CommentLuv” premuim wordpress plugin. Also free version is available but Premuim is more better. Its allows commentor to share the article on social sites then unlock the 10 recent posts of your blog to select for commentluv.

  • 2013/01/29 at 9:08 AM

    Very, VERY good blog post. I agree….exceptional content is so important. I think to go along with that I will have to add ‘sincerity’. Of course, this doesn’t apply when posting something technical but I often post about mindset, self-development, etc. When I do, I really speak from my heart. I genuinely want to help lift others up to be all they dream to be. Hence, the name ‘Dreamgiver’ 🙂

    • 2013/01/29 at 3:20 PM

      Hi Susan – Welcome my to blog.

      Glad to know that you found the post good and shared your thoughts with us. I want to check your site but its not working here, is your site down or just down for me?

  • 2013/02/09 at 1:36 PM

    Really nice work !!
    I really appreciate the way you have posted this content and i am definitely going to add this post into my bookmarks.
    Keep writing the good work !!

  • 2013/03/25 at 9:30 AM

    Exceptional and quality article is very important to get your page rank higher and this what I have learned on this blog. Thank you so much for posting this one and hope to see more post coming from you.


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