Every business needs to protect itself from threats such as theft, fraud and supplier failure – yet in the blogging sphere, a lot of people have a tendency to treat their blog more as a hobby than as a business; which is fine – if it’s a hobby you are running, but if you’re running your blog as a business, you need to treat it as a business… which brings us on to the issue or keeping your blog secure.
Online crime is becoming more and more prevalent. Indeed, just a decade ago, we would have associated the idea of a burglar with an image of someone with a mask over their face and a bag of swag; whereas today, the majority of serious crimes are taking place online – indeed, online crime is absolutely booming with countless examples of organizations, such as Uber and the NHS being held ransom by cyber criminals.
When it comes to an online business things are obviously not as physical, in the sense that it’s not as simple as setting up an alarm to protect from intruders, but whilst protecting your online business is a less physical experience, it is just as important.
Think of the effect a data breach could have on your reputation, as an online retailer, if credit card information were to be hacked – for example – or your list were to be spammed multiple times from your account. These might not seem like huge threats to your blog, particularly if you’re starting out – but you’d be surprised by how many bloggers get targeted.
This article offers 5 ways you can protect your online business.
1. KEEP EVERYTHING UNDER LOCK AND KEY
You wouldn’t protect your front door with a flimsy lock and key; so why do so many business owners protect their online business with such a basic password? Make sure you don’t use the same password for each account and use a mixture of letters, numbers and symbols.
2. USE SECURE SYSTEMS
There are a number of very reputable companies online that offer enhanced security, as well as technical support; everything from payment processors such as https://www.paypal.com/ to marketing providers such as https://unbounce.com/features/wordpress/ that allow you to securely (and easily) create landing pages for selling products such as e-books or online courses via your blog.
3. HAVE A BACK UP
If you’ve ever been in the position where you’ve lost important data due to hardware failure, accidental damage, or theft… then you’ll have most likely learned the hard way the value of backing up your data to the cloud. If we compare this to an offline business, you wouldn’t keep just one copy of essential documents, you would have a number of copies, some of which would be kept in secure storage – as you would appreciate the tangible value of that asset, and be more connected with the fact such a document is perishable and vulnerable to being lost.
Keep a copy of all your work, and in particular crucial documents, in the cloud, to give you the peace of mind that all your precious data will still be there should the worst happen.
4. HAVE SURVEILLANCE IN PLACE
Nobody likes the thought of their home or business being burgled, which is why many stores have security cameras in place. You need the same for an online business. Make sure you have adequate web protection against hackers that try to violate your online business, in the same way that you would ensure your shop was protected each night from being broken into by thieves.
5. COLLECT CASH SECURELY
Just like how a high street store has a secure till and a safe, rather than having money laid out on the table, you need a secure way of taking payment. PayPal and Stripe have both stood the test of time as reliable payment systems. You might want to also consider looking into SSL certificates that provide an added assurance to customers that your site is safe.
So, there we have some food for thought. We live in a world where unfortunately security does need to be at the forefront of our mind; our instinct to trust and see the good in people is a good quality to have as a human being, but in business, it is better to be safe than sorry. You are creating something of tremendous value, with your business, so get started today and protect it, the same way you would protect a physical asset such as your home.