How to Promote Your Blog

As a blogger, your biggest goal is to reach a large audience and increase your number of readers. The only way that you’re going to accomplish this is by promoting your blog for maximum success.
Promoting your blog involves using multiple marketing techniques to get your blog in front of more readers and increasing your exposure. Promoting your blog involves letting the world know that it exists, and there are certain tactics that are best at accomplishing this.

• Search Engine Optimization (SEO)

Your blog is a website, and websites benefit significantly from the proper use of search engine optimization. If you want to reach a wide audience, you have to ensure that your blog is rich in relevant content that will interest your readers and possesses keywords to help the search engines rank you appropriately. Search engines are updated everyday. If you continue to update your blog on a daily or weekly basis, search engines will crawl your blog more often to ensure that your new content is ranked on their sites, which will increase your visibility to those searching for content that can be found on your blog.

• Social Media

Social media is a great way to reach a wide audience and inform them about your blog. The use of social media sites can put you in front of a large audience and it can spread information very quickly. Facebook has billions of users, and if you let your friends know about  your blog, and they let their friends know about your blog, eventually you will have reached a large audience in a small amount of time. You can simply write status updates with your personal Facebook page telling people to visit your blog, or you can create a Facebook page specifically for your blog.

Twitter is another great social network to utilize. Not only can you quickly spread the word about your blog, but Google also indexes Twitter pages, so anything that you tweet relating to your blog will have an impact on your blog’s rankings. Use keywords in your tweets, and always be sure to link them back to your blog.

• Blogs Commenting

Commenting on other blogs that interest you can gain exposure for your own blog. Add a useful comment to another blog to establish yourself as an expert in your field. If it seems necessary, you can always add a link in your comment back to your blog. When doing this, though, it’s important to limit this effort to a few blogs. If you start spamming every blog you come across, it will have a negative effect on your blog instead of a positive one. You want people to be interested in your blog, not annoyed by it.

• Email Marketing

Email is another great way to promote your blog, but it can be tricky. You don’t want to start spamming people about your blog. Instead, create an email subscription function on your blog and allow people to sign up to subscribe to your blog posts. This way, every time you create a new post, your subscribers will be notified via email.

Sometimes you may have a dedicated following who gets busy and forgets to check your blog. If you have an email function, there is no need for these individuals to remember on their own, and they’ll be able to access your new content with one click of a mouse.

Plus, by sending an email to your followers, they can easily forward the blog posts on to their friends or family members who may benefit from the post. This will generate more traffic to your site, and if they like what they see, they could become a dedicated follower.

• Guest Blogging

Guest blogging gives you the opportunity to share your experience and expertise with the readers of other bloggers. As a guest blogger, you write a blog post that another blogger places on their website. There is generally a link back to your own blog in case their readers become interested in what you have to say and want to learn more, which helps increase traffic to your site. By guest blogging, you are reaching a new audience and improving your SEO tactics as well.

In order to effectively promote your blog, you’ll need to invest time into tactics that will generate results. The nice thing about these tactics is that they are free, and if you use a tool that analyzes your blog’s traffic, you can see in real time which tactics are working and which are lacking. Once you know which tactics work best, you can focus your efforts appropriately to ensure that your blog is gaining the highest amount of visibility and traffic. Check out  high pagerank blogs that accept guest posts.

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